It's All About You and
Growing Your Business
"REAL RELATIONSHIPS. REAL RESULTS."
Founded in 1979, Mid-America is proud to be a third generation, family-owned business. We are an award-winning sales rep company that partners with a variety of food and general merchandise manufacturers. We are private label experts. Our strong relationships, tireless pursuit of results, and desire to put customers above all else helps create huge sales growth for vendors, retailers and wholesalers.
IT'S ALL ABOUT YOU!
Our Mission - Your Guarantee
We began with a desire to service our customers better than anyone else with the highest degree of integrity.
We are located in Eden Prairie, MN, downtown Minneapolis, Jacksonville, FL, Bentonville AR and Panapat, India
Our facilities are designed for effective service, including a
commercial kitchen and
We have shared with our vendors in receiving Target’s Partner of Excellence Award 5 different years.
• Buyer and
• Strategy development
• Assortment planning
• Merchandising strategies
• Category analysis
• Meeting prep and
• Trade show support
• Private label packaging
• Product knowledge
• POG management
• Vendor and item setup
• Vendor and item
• PO Tracking
• Weekly POS analysis
• Shipping and logistic
• Trend insights
• Packaging direction and
• Competitive shops
• Technical support
• Data Solutions/Proprietary
• Customers above all else
• Real relationships
• Tireless pursuit of results
• We do what we say we will
• We make work fun!
Our team has a wealth of experience with food that gives us an edge. Our food brokerage knows the industry and how to represent your products as solutions to retailers.
We will WORK WORK WORK for you.
Many people use Mid-America Marketing for our strong relationships that we have built with our customers and our vendors. Our award winning team of great people at MAM will work hard to support you.
< Click here to see In detail the services that we offer >
Our general merchandise experience includes bath, home, arts & crafts, jewelry and baby. We can help place your products in brick and mortar, as well as online.
This is where you will find us...
We are showing you our whole team because they are important to us and they will be important to you.
Chief Executive Officer
As CEO, Hap leads with humility and a deep sense of motivation. Hap's extraordinary team-building ability has brought success to Mid-America's customers and vendors since the inception of the company. Fun fact: Hap loves to cook.
Amy leads MAM fueled by her commitment to excellence. Amy maintains sales growth by identifying opportunities and nurturing relationships within the company and with our customers and vendors. Fun Fact: Amy has a heart for international child sponsorship and has many “sons and daughters” living in other countries.
Vice President - General Merchandise.
Mac is proud to be the third generation Williams at Mid-America. He has a passion for data and utilizes it to strategically drive sales on a daily basis. He has an uncanny ability to build rapport with everyone he meets. Fun Fact: Mac loves to golf and play hockey.
Vice President of Human Resources and Operations
Melinda wears many hats and is the glue that holds the company together, managing the daily operations at our corporate headquarters. She has a heart for the team and aspires to help others succeed. Fun Fact: Melinda jumps at any opportunity to shop with her two daughters.
Vice President Business Development
Bob’s exemplary leadership style coupled with his sterling reputation in the retail-food industry enable him to effectively lead our national food sales team. He is also charged with seeking new business opportunities for Mid-America. Fun Fact: Bob is a talented ceramic artist.
Vice President General Merchandise
Kurt loves to incorporate solution-oriented thinking in order to maximize sales for both our vendors and customers. He brings years of retail and wholesale experience to Mid-America, including a buying position with Target. Fun Fact: Kurt has a heart for India and has been frequently traveling there for over 25 years.
Vice President - Target Food
Maggie is a highly motivated, results-driven individual that is dedicated to fostering her team to continually achieve positive sales growth. Her leadership and 20+ years managing multiple Target business units makes her a perfect fit to lead the Target Food team. Fun Fact: Maggie enjoys “city” living where she can walk to just about anything…or hop on her bike for further exploration!
Chief Financial Officer
Dean supplies our team with humble leadership and finance knowledge. In addition, Dean’s proprietary analytic software programs have taken Mid-America to a whole new level. Fun Fact: Dean loves to build and has constructed an 80-foot-long deck and many household conveniences.
Director of Business Development C-Stores
Riley is a third generation Williams to join Mid-America. He loves to seek out new opportunities for our vendors and customers, which makes him a perfect fit for business development. Riley leads our C-Store Division and strives to make himself and others successful. Fun Fact: Riley loves golf and bandy and is on the USA Bandy Team.
Director of Sales, Southeast Region
Terri is an incredibly motivated team member who has pioneered new channels and business models for the company. Her enthusiastic attitude has built lasting relationships over the years with retailers and vendors alike. Fun Fact: Terri grows jalapeños in her garden and pickles them to go with nachos.
Director of Sales
Natalie’s collaborative style has allowed her to foster strategic relationships that have led to strong results with the bakery teams. Her background in training brokers on products and implementation of bakery programs has equipped her for success. Fun Fact: Being a passenger on a motorcycle is her favorite way to relax.
Director of Sales, Southwest Region
Bill is a dedicated account director with many years of experience in the industry. He lives in Bentonville, AR and manages accounts for Walmart and Sam’s Club. He also has account management experience and relationships with other major retailers, and c-stores. Fun Fact: Bill still plays music with his old friends from college.
Director of Sales
Spearheading our deli efforts, Laurie has an excellent record of enthusiastically achieving results. She has also cultivated tremendous relationships with our key regional customers. Fun Fact: Laurie previously worked as a flight attendant for Sun County airlines.
Director of Sales - Grocery Category
Randy has been in the Minneapolis Market for many years! In those years, he has collaborated and succeeded in all aspects of the CPG business model.
This includes Sales, Category Management and Logistics.
Fun Fact: Randy loves time with his family. He also plays and sings professionally with a local band, TC7.
With a culinary degree from LeCordon Bleu and twelve years of retail experience, Heidi brings a unique array of talents to our deli team. She has a contagious enthusiasm and love for merchandising. Fun Fact: Heidi is the youngest of nine children and has 43 nieces and nephews.
Janine is a brilliant cake designer, a unique asset that she brings to us. In addition, Janine’s upscale mindset and exceptional follow-through make her a tremendous resource to our Target and Local teams. Fun Fact: Janine seeks underwater adventure through Scuba Diving.
Margie has superior merchandising skills and an incredible work ethic. Margie possesses valuable experience from her years of retail and leadership in wholesale. Relationships have been won and nourished thanks to Margie’s efforts. Fun Fact: Margie enjoys gardening and quilting.
Dave supports all aspects of our food business. He operates within the areas of trade-show management to technical and sales support, and he does it all with grace and charm. He has been recognized by Target for his outstanding training sessions. Fun Fact: Dave loves bird watching, especially searching for the giant nesting Blue Heron.
As a natural team player and spirited motivator, Jeff flourishes in his role of sales and is located in Jacksonville supporting the Southeastern region. His background in retail at store level make him an asset to both our vendors and customers. Fun Fact: Jeff loves to polka.
With years of hands-on experience, Troy is a skilled sales technician who assists our regional customers with their product-handling needs. He proves himself a valuable team member daily. Fun Fact: Troy enjoys riding motorcycles.
Ashley has creative and adaptable skills that she uses to our team’s advantage. Ashley’s incredible first-hand knowledge of the Target Owned Brand Food process makes her a very valued member of our Target sales team. Fun fact: Ashley was once a radio DJ.
Aubrey is an experienced team player on our GM Team. She is one of our resident experts in Target's Partners Online portal. Aubrey is driven and has an incredible attention to detail. Fun fact: Aubrey has a Chihuahua named Andie, that she adores.
Kelsea studied Political Science at the University of St. Thomas. Her experience in sales and customer service makes her a perfect fit for
Mid-America. Fun fact: Kelsea has a vinyl collection of over 300 albums.
With a decade of experience in bakery manufacturing, Shauna brings a “customer first” approach to her Account Executive role. Driven by her talents in sales, she has a way of capturing her audience’s attention with her witty and engaging personality. Her results driven mindset make her a valuable asset to our team.
Fun Fact: Shauna raced Pure Stock cars on dirt tracks on the Iron Range; she took Rookie of the Year in 2015.
Senior Business Analyst
Teresa is a conscientious and resourceful team player with a keen ability to relate to others, collaborate, and achieve results. Her flexible nature makes it easy to stay productive when the demands of the job are pulling in several directions at once.
Delivering outstanding customer service has always been an essential part of what makes her tick, and why she will bring value in her position.
Inside Sales Coordinator
Laura provides excellent marketing materials and inside sales support to our regional sales team. Her upbeat personality plays into her incredible customer service to our vendors and customers. Fun Fact: Laura loves to garden.
Nikki provides project management for our vendors and the MAM team, specifically on Target’s systems, owned brand product development, and consumer trend analysis. Prior to MAM, she spent over nine years at Target, primarily in the Owned Brand Foods division. Fun fact: Nikki aspires to travel to a new destination every year.
Evan joined us from Supervalu and has a wealth of experience in retail analysis. His category-level insight assists Target’s bakery team, he has an overall picture of their total business as well as the competitive landscape.
Customer Experience Manager
Jennifer joined our team with an unmatched sense of positivity, motivation, and an openness to learn. She acts as our communicator between vendors and retailers to facilitate concise orders and keep our business flowing smoothly. Fun Fact: Jennifer enjoys playing piano and other instruments in her spare time.
Diane provides outstanding customer-service support for our regional partners. Her conscientious and thorough work ethic makes her an undeniable asset to our team. Fun Fact: Diane is an animal lover, especially of dogs.
Gail has a scrupulous attention to the details that hold our business together. With previous experience as a customer of Mid-America, Gail provides exceptional service and is truly the best in the business. Fun Fact: Gail loves to go fishing but, ironically, does not like to eat fish.
Tina is effective and determined. She has superior knowledge in retail, & merchandising. Her commitment to vendor support will open new doors of success for Target and other local vendors.
Fun Fact: Tina enjoys bowling, watching dirt track racing, and is very creative.
Elena has a wealth of experience in both the retail and wholesale sides of our business. She spent over 10 years working in Target stores, holding a variety of positions in 8 different departments. Most recently, she worked in procurement at Supervalu/UNFI. Her expertise and analytical mindset will make her a definite asset to MAM’s Customer Experience team. Fun Fact: In her free time, Elena enjoys knitting and crocheting.
Kate approaches every day with a positive attitude and drive to get things done! Customer service is her passion. Kate comes with a strong background of hospitality, tourism, and management, and she has had previous broker experience working with Target and other retailers. She is a huge asset for the MAM team! Fun Fact: As a proud Nebraska Alumni, she is a huge Husker fan – GBR!
Susan has an extensive background in both retail and media, and brings a calm authority to her inside sales position. She assists us daily by communicating with stores and creating sell sheets for promotions, holidays, and new items. Fun Fact: Susan makes marvelous candies.
Technical Sales Specialist
Bonnie is a talented cake designer with more than a decade of retail bakery experience.
She has a special interest in helping to develop cake decorator skills in creativity and efficiency.
Fun fact: Bonnie is an avid reader who is usually reading more than one book at a time.
Sanjay is based in Panipat, India and has an extensive background in textiles and hard goods. Sanjay leads MAM's sourcing efforts in India.
Fun Fact: Sanjay goes to the gym and does yoga daily!
Nothing is better for the morale of our company than our buddy and head of security, Bo. He brings a smile to our face everytime he enters the room.
9675 Hamilton Road Suite 400
Eden Prairie MN 55344
Medical Arts Building
825 Nicollet Avenue
"REAL RELATIONSHIPS. REAL RESULTS."
We have proven results, great relationships and experience as one of the best food brokers and general merchandise rep firms in the midwest.
Food Broker • GM Broker • Sales Rep • Manufacture's Rep • Food Brokerage • Rep Firm • Sales Group • Merchandise Representative